ethical renegades | fearlessly chic | tree-huggingly timeless

WE-AR is from a seed concept: we are one, so every action has an impact on others and the planet. From organic, eco-luxe textiles, through robust social + environmental codes, to active community giving and engagement, this ethos is the heartbeat of every choice made.

WE-AR mindfully made fashion, Yoga wear and accessories that accentuate your look without compromising your higher principles.

Feel better than naked in 100% certified organic cotton and eco-luxe bamboo clothing, for your extraordinary life.


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WE-AR Conscious Collaborator Jase te Patu writes about Earth Day and loving Mother Earth.
Bali Spirit Festival

Bali Spirit Festival

As the Founder of The Vibe Tribe, over the past 2 years I have had the pleasure of collaborating with epic humans and amazing ethical brands, one of them : WE-AR. 

After working for and with the brand in Aotearoa, New Zealand (one of the places I call home) I now have the honour of working for WE-AR on one of the islands that is part of the WE-AR love story; Bali ....

WE-AR Wellington opens Thursday the 16th of March

WE-AR Wellington opens Thursday the 16th of March

Yes it's true! Yogis and lovers of ethical fashion rejoice, WE-AR is opening a store in the capital itself. Inside the Vault, bottom of Plimmer Steps, WE-AR starting our Wellington adventure of with a short sweet sale and a do.

All welcome between 5-7pm on Thursday the 16th of March in our new store for some tunes, a glass of bubbles or gingery goodness, discounts abound and some delectable treats from our friends at La Boca Loca. See you in our new store! 


WE-AR women: ethical fashion made from eco-preferred textiles for the effortless sophisticate. Individual pieces designed to celebrate your individual beauty. Don’t miss out on our latest season’s limited edition prints and styles, and shop for the finest women’s clothes online.

Kurta Shirt
Side Car Pants
Sub Pop Dress

Yoga Wear

Designed by Yogis for Yogis, our Yoga wear is created to BE in and mindfully made for you to move and breathe in.

Our organic cotton yoga clothing features everybody’s beloved favourites, with regularly refreshed cuts, colours and prints.

Just Tee


WE-AR men: mindfully made in ethical community collaboration from eco-preferred materials. When comfort, style and ethics are key, WE-AR Menswear makes for essential staples in your off-duty wardrobe.  Explore our mens yoga clothing now for the season’s freshest limited edition colours and styles.

New Daze Pants


Fall in love with the clean, contemporary designs of WE-AR accessories. Add instant intrigue to any look with your favourites from our curated collection of hats, scarves, bags, shoes and more. As a precious gift for yourself, or for a beloved other, WE-AR accessories make the perfect choice. Discover contemporary elegance from one of the most exquisite online clothing stores.

Moto Boots
Cherokee Bag
Taxie Bag
Fox Boots