ethical renegades | fearlessly chic | tree-huggingly timeless

WE-AR is from a seed concept: we are one, so every action has an impact on others and the planet. From organic, eco-luxe textiles, through robust social + environmental codes, to active community giving and engagement, this ethos is the heartbeat of every choice made.

WE-AR mindfully made fashion, Yoga wear and accessories that accentuate your look without compromising your higher principles.

Feel better than naked in 100% certified organic cotton and eco-luxe bamboo clothing, for your extraordinary life.


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Birds of a feather fly higher together! 30% off featherbone print

Birds of a feather fly higher together! 30% off featherbone print

WE-AR taking 30% off our popular feather-bone print until the end of the weekend. This includes WE-AR classics like the Slimjims Yoga Shorts in Featherbone Graphite Blue (pictured above) and the stunning Deco Skirt in Featherbone Rose Quartz and Graphite Blue. Check it out online or see you in store this week!
Art on an island: headlands Sculpture On The Gulf

Art on an island: headlands Sculpture On The Gulf

Walking the coastal tracks of Waiheke Island is a treat on any day and when headlands is on every second year it gets turned into a magical adventure where you never know what stunning creation is around the corner. Don't miss out, it's only on for another 5 days!
Hey Lover | 25% off romance hues

Hey Lover | 25% off romance hues

Happy Valentines Day! It's the day for lovers, our favourite holiday. Today only WE-AR taking 25% off selected styles in supremely romantic hues for Valentines the world over.


WE-AR women: ethical fashion made from eco-preferred textiles for the effortless sophisticate. Individual pieces designed to celebrate your individual beauty. Don’t miss out on our latest season’s limited edition prints and styles, and shop for the finest women’s clothes online.

Boiler Suit
Harmony Tunic

Yoga Wear

Designed by Yogis for Yogis, our Yoga wear is created to BE in and mindfully made for you to move and breathe in.

Our organic cotton yoga clothing features everybody’s beloved favourites, with regularly refreshed cuts, colours and prints.



WE-AR men: mindfully made in ethical community collaboration from eco-preferred materials. When comfort, style and ethics are key, WE-AR Menswear makes for essential staples in your off-duty wardrobe.  Explore our mens yoga clothing now for the season’s freshest limited edition colours and styles.

20s Skinnies
New Daze Pants


Fall in love with the clean, contemporary designs of WE-AR accessories. Add instant intrigue to any look with your favourites from our curated collection of hats, scarves, bags, shoes and more. As a precious gift for yourself, or for a beloved other, WE-AR accessories make the perfect choice. Discover contemporary elegance from one of the most exquisite online clothing stores.

Moto Boots
Cherokee Bag
Taxie Bag
Fox Boots