ethical renegades | fearlessly chic | tree-huggingly timeless

WE-AR is from a seed concept: we are one, so every action has an impact on others and the planet. From organic, eco-luxe textiles, through robust social + environmental codes, to active community giving and engagement, this ethos is the heartbeat of every choice made.

WE-AR mindfully made fashion, Yoga wear and accessories that accentuate your look without compromising your higher principles.

Feel better than naked in 100% certified organic cotton and eco-luxe bamboo clothing, for your extraordinary life.


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WE-AR Wellington opens Thursday the 16th of March

WE-AR Wellington opens Thursday the 16th of March

Yes it's true! Yogis and lovers of ethical fashion rejoice, WE-AR is opening a store in the capital itself. Inside the Vault, bottom of Plimmer Steps, WE-AR starting our Wellington adventure of with a short sweet sale and a do.

All welcome between 5-7pm on Thursday the 16th of March in our new store for some tunes, a glass of bubbles or gingery goodness, discounts abound and some delectable treats from our friends at La Boca Loca. See you in our new store! 

Last of the Summer Wine - 30% off Poniente Collection (online only)

Last of the Summer Wine - 30% off Poniente Collection (online only)

With a turn of season in the air and eager anticipation of new things to come, we thought what better time to extend a special offer we know you will love to receive.
WE-AR hiring in Wellington!

WE-AR hiring in Wellington!

WE-AR looking for a fabulous Store Manager + Retail Assistant, and we'd love to find them as soon as possible. So if you're into ethical fashion, perhaps also yoga and working with amazing customers who love beautiful clothes that are ethically and sustainably made, hop on to SEEK to find out all about it.

Store Manager 

Sales Assistant


WE-AR women: ethical fashion made from eco-preferred textiles for the effortless sophisticate. Individual pieces designed to celebrate your individual beauty. Don’t miss out on our latest season’s limited edition prints and styles, and shop for the finest women’s clothes online.

Open Hearted Sweatshirt
$44.50 $89.00
Boiler Suit
$97.50 $195.00
Blaze Midi Skirt
$180.00 $225.00
Harmony Tunic
$57.50 $115.00

Yoga Wear

Designed by Yogis for Yogis, our Yoga wear is created to BE in and mindfully made for you to move and breathe in.

Our organic cotton yoga clothing features everybody’s beloved favourites, with regularly refreshed cuts, colours and prints.

Lotus Yoga Bra
$32.50 $65.00
Socksies Yoga Leggings
From $57.50 $115.00
$59.50 $85.00
Just Tee
$37.50 $75.00


WE-AR men: mindfully made in ethical community collaboration from eco-preferred materials. When comfort, style and ethics are key, WE-AR Menswear makes for essential staples in your off-duty wardrobe.  Explore our mens yoga clothing now for the season’s freshest limited edition colours and styles.

20s Skinnies
New Daze Pants
Bonestack Men's Tank Top
$54.50 $68.00


Fall in love with the clean, contemporary designs of WE-AR accessories. Add instant intrigue to any look with your favourites from our curated collection of hats, scarves, bags, shoes and more. As a precious gift for yourself, or for a beloved other, WE-AR accessories make the perfect choice. Discover contemporary elegance from one of the most exquisite online clothing stores.

Moto Boots
Cherokee Bag
Taxie Bag
Fox Boots