Ethos

WE-AR is the mantra 'I Am, or 'We Are,' meaning all is one. We are one. Our name is a nucleus of our ethos and informs everything we do. We choose to act with kindness to create a ripple effect of well being.

"Individually, we are one drop. Together, we are an ocean."
Ryunosuke Satoro

For People

Empowered individuals, thriving families

For Community

Conscious collaboration, active engagement, reinvestment of profits

For Planet

Mindfully made in harmony, because we care

“I founded WE-AR as a living thesis to explore what is possible when we design and do business with the understanding that we are all one. I’ve always felt that design and business don’t need to compromise our essential ‘humanness’ which is how I think of the part of us that knows what is right and wrong and how to be kind and generous with each other, our animal friends and the planet."

Intelligent Design

Inspired by nature and the endless artistry of the human form in all its mystery and glory, we design collections of simple yet unique pieces, including organic yoga clothing, that accentuate individual beauty while allowing for the comfort of the living, breathing, moving body inside. Clothing that lovingly wraps the shape of you. Clothing to sing, laugh, dance and be free in while you surprise yourself with your own amazingness.

UNIQUE, BEAUTIFUL
Accentuating the miracle that is you

SUPPLE, DYNAMIC
Designed with movement in mind

“To be oneself, simply oneself, is so amazing and utterly unique an experience that it's hard to convince oneself so singular a thing happens to everybody."
Simone de Beauvoir

Embodying Nature

Choosing Wisely

Our life on this planet is both an amazing gift, and a sacred responsibility.

Our goal is to cause no negative impacts on people or the environment from the water or chemicals we use. The fashion industry has been responsible for devastating impacts on people and the environment from its careless use of water and chemicals. We want to help change this.

Read about this in our WE-AR Sustainability Strategy

Biodiversity

We carefully select textiles for all our garments, including our organic yoga clothing, that feel good against the skin, perform well, are of good quality and are good for the environment.
Our goal is to produce high quality garments from materials that align with our values in supporting the health of the planet and people.

Using environmentally friendly materials that have longevity and perform well is fundamental to our brand.

To help with the selection process, we have developed a preferred materials list based on a rigorous life-cycle analysis that considers the environmental, health, and social impact of the growth and processing of plants, fibers, and textiles. We are always looking for new textile solutions to meet our design and sustainability needs and we continue to increase our use of preferred materials with every collection.

We are living in the midst of a biodiversity crisis, and at WE-AR we care deeply about our impact on the lives of other beings. We want to use our production process to actively restore biodiversity and the health of our environment while reducing our impacts. Read about this in our Sustainability Strategy.

Fabric

Some super-stars on our list:

Linen is made from the natural fibres of the flax plant and has a low environmental impact as it requires very little water, energy and no chemicals to grow. It requires very little processing to become soft and supple and needs no bleaching before it is dyed.

Sustainable Lyocells such as Lenzing's viscose, EcoVero, modal, and Tencel, offer luxurious softness and silk-like textures. These textiles are crafted through a closed-loop process, using wood pulp sourced from responsibly managed forests

Ultrafine Merino Wool and Cashmere. All of our wool comes from sheep and goats that have been exposed to no chemicals, including pesticides and parasiticides. The animals are kept in humane conditions with farm management practices that respect natural resources and limit their environmental impacts.

Alpaca herds offer gentle impact on the land, fostering sustainable habitats without disrupting fragile ecologies or grass root systems like some other herds. Their minimal water consumption and nutrient-rich waste make them valuable contributors to soil fertility.

Mindfully Made

Over the years we have developed a strong network of partnerships with suppliers and craftspeople in Canggu, Bali. Since launching our Sustainabiliy Strategy in 2022 we have started crafting our organic cotton classic styles with our certified Fairtrade manufacturing partner in India where our organic cotton is grown and processed.

Our goal is to be a supportive, equitable and inclusive place of work that empowers our team to create authentic connection, to self, family, and community, and advocate for our brand values. Our commitment is to ensure the safety, respect, and positive impact of every individual within our supply chain. This is important to us as we want to create a ripple effect of well-being through our communities.

We are aiming towards 100% traceability and transparency of our supply chain from seed to store, guaranteeing that every product from its inception as a seed, to its placement in our stores is meticulously accounted for.
All of our partners align to our standards as set out in our Code of Ethics + Environmental Policy, ensuring the ecosystem and all workers are treated with respect.

We are proud to be partnering with and being certified by aligned organisations that share our vision. This is essential to our values as we work to manifest our goals through active participation, as well as through reinvestment of profits. So when we profit, society profits.

WE-AR sponsors of Yoga Education in Prisons Trust through our Social Profit Program. Our accreditation as Living Wage Employers reflects our commitment to ensuring that our employees receive an income that affords them the basic necessities and empowers them to actively participate in their communities.

Additionally, our involvement in the Sustainable Business Network of New Zealand enables us to contribute to systemic change in crucial areas such as climate, waste management, and environmental conservation. Through these initiatives, we demonstrate our dedication to fostering a sustainable and equitable future for all.

Read more on our Social Profit Policy, which outlines what we do with our community and charity activities, as well as our Social Profit Partnerships.