WE-AR’s Summer 26/26 collection, Organic Familia, celebrates the timeless idea that to live beautifully is to live in balance with the natural world. Drawing on the visionary spirit of The Whole Earth Catalogue and the raw poetic freedom, curiosity and playfulness of the 1960s counterculture, this collection reawakens the dream of a conscious, connected humanity.
Organic Familia explores a deeper truth about belonging — the family we are born into, and the family we choose. It reminds us that who we are is reflected in those we walk beside: our friends, collaborators, and kin of spirit. Through soft, sun-washed hues and playful silhouettes with perennial wearability, this collection celebrates the beauty of shared values — the way our integrity shines not only through our own eyes, but through the eyes of those we choose to stand with.
Each piece invites ease, movement, and connection — garments made to breathe with life, to embody care and community, and to celebrate the art of living well together.
Discover our Organic Familia collection now
