Q&A with Cam Watts: The Artist Behind the 'Allow Being' Print

WE-AR always inspired by the amazing community around us. Recently, we sat down with our friend from WOOWOO NZ, the talented New Zealand artist behind the "Allow Being" print on our Raglan Tee and Baby Tee. WOOWOO is a creative studio run by New Zealand-based artist Cam Watts, whose work seeks to explore the truths that transcend our differences and connect us back to our source. Read more about the "Allow Being" print below and discover the creative journey that brought this beautiful design to life.

What’s the inspiration behind Allow Being?

In the embrace of the Dao this art emerged. It speaks to the times we face, urging an awakening from the pursuit that has strained the Earth's rhythms. Through this creation the wisdom of Lao Tzu echoes, reminding us of the truth that lies in simplicity and stillness. "To allow being is to undo the drive of doing," it suggests, a call to return to harmony with the natural order. This art invites contemplation, a pause in the relentless march of progress, guiding us towards a path where balance is restored, and the planet breathes anew. May we find equilibrium not by conquering but by yielding, healing the world by first attending to our balance within. 

How do you hope your audience connect with your art?

This piece is an invitation to embrace the fluidity of being. To experience harmony and interconnectedness by finding beauty in the balance of life's forces.

What practices help you tap into your creative flow? 

Creativity springs forth when I have spaciousness. If I give myself permission to roll around on the yoga mat for a few hours, dropping into deep yin poses alongside an empty sketch pad. Almost always I am left with a sea of scribbles that make up the foundations of new work. Most of it is a rambling mess. But occasionally there is gold. 

How does community influence your work?

I'm inspired by ecology, whānau, culture, and the wisdom of many great beings. My work however isn't overtly collaborative. My best work is often found through deep intimacy with my inner world. I observe the world around me and whatever needs to percolate inside does so. When the time is ripe something will appear in an indecipherable scrawl which later is turned into art.


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