What is Ethical Fashion?
At WE’AR we take pride in producing ethical fashion - it is one of the cornerstones of this company. Ethical fashion can mean a lot of things, but this is how we break it down:
Happy workers - WE'AR clothes are made in home-workshops and little factories in Bali, Indonesia. We have a relationship with each workshop and are confident they treat their workers well. So what does “well” mean? We say it means a safe and comfortable working environment, fair wages for the workers, access to healthcare, no underage labor, being able to send your kids to school, paid overtime, sick leave and holidays. This might seem basic if you are from a developed country, but it is unfortunately not at all the norm in most of the countries where garments are made today.
Clean sourcing chain - few of us consider the carbon footprint of clothes but consumers are becoming slowly aware that it is can be very large. The fashion business is complex and involves many long supply chains, from the raw products that make up fibers to the assembly, shipping and ultimately disposal of the garment. We use organic when possible, sustainable fibres, keep our production as local as possible, our dyes non-toxic and make sure nothing is wasted in our production chain. We also never destroy old stock (yes, unfortunately a lot companies do this) and make sure it goes to those in need.
Good quality - clothes that fall apart the second time you wash them are not very sustainable. At WE'AR every garment undergoes extensive product testing so that we can vouch for its good quality. We make our clothes to last. In the unlikely event an item is faulty we replace or repair it at our cost.
- Community investment - WE’AR one, helping others is helping ourselves. One dollar of every WE’AR purchase goes towards investment in projects that promote social change in our local communities - for example the Yoga Education in Prisons Trust in New Zealand or Let’s Talk about HIV/AIDS outreach program in Bali, Indonesia. We believe that how we do business has a positive impact on the wellbeing of our communities and that we can make a change for the better.
We’re not perfect, and there is always room for improvement, but we are consistently striving to bring you beautiful clothes that don’t cost us our planet.