Fly North first sightings

Well it's been an exciting and event filled month here at WE'AR HQ, as we welcome our brand new capsule collection Fly North into stores and online! We rung in Earth Day celebrations with Auckland Yoga Academy last week with live music, raw treats and tasty yoga couture sale finds, and recently took part in Island Style (run by our sassy Waiheke chiquita Lou) with our new range hitting the runway and models looking the part in gorgeous WE'AR spoils. Needless to say this month has 'flown' by (sorry..) and now we are ready to bring Fly North to all of you! The range takes an easy, utilitarian approach to urban living with function, comfort and movement core to the design of every garment. WE'AR founder and designer Jyoti Morningstar says "This season's off duty look is one of relaxed sophistication. 'Fly North' is telling the tale of innocent luxury revealed in natural textures, inviting you to feel light and radiant in your own skin".

Earlier this month friends and family were invited to a VIP evening as we unveiled a sneak peek into our new range. Preluded by some media drop in's by both familiar and new faces (parting with a gift of our yogi tights) the day was abuzz with beautifying our lofty upstairs space and fawning over the cosy new styles emerging from the stockroom! Guests were treated to delicious morsels from Ripe Deli and Petal Cupcakes and the wine was flowing thanks to Soho. A relaxed and friendly evening, we had some great feedback from those in attendance and music was vibe-ing due to Mark and his skills on the decks. Plus it was a great chance to catch up with our awesome customers and yogi comrades! Here are a handful of party pics from Waiheke staffer Bianca and our hostess with the most-ess Jess...


Busy bees Michelle and Maria stocking shelves, Jess and Nik pre-party ready

Our resident DJ Mark setting up

Jess wearing our Painters Smock, and Nik in Fame top and Off Duty skirt


William admires our Bateau Scarf in Jazz red

Melissa Carroll and Erin O'Hara


Fiona Liu from Hot Yoga Auckland and Kylie Harris checking out our Fly North range


Oh yes, end of the night selfies were inevitable (and totally necessary)...

Our Fly North collection is available in stores and online now. Warm woollen tweed, raw silk and organic terry cotton are some of the fabrics to look forward to - stylish yet always practical pieces to mix, match and layer for the coming chill! A big thank you to Jess, Nik and Michelle who put together the event with such aplomb x

Remember guys, come visit us in store, peruse online and keep up to date with all of our pics and events on our facebook page!


Maria @ WE'AR

x x x